I deliver beyond a traditional PR partnership. As a strategic and embedded marketing arm, I take a deeply individualistic, hands-on approach to every client. Bringing brand stories to life in ways that build credibility, visibility, and meaningful growth.

Hi, I’m Bianca.

Over the past 16+ years, I’ve worked at boutique and global PR agencies, specializing in beauty and wellness communications. What I’ve learned is that it’s not the name of the agency behind a brand that matters most; it’s the individual who believes in your story and vision, and knows how to bring that to life with press, influencer outreach and partnerships that move the needle.

At its best, PR is deeply personal. The right publicist should feel like an extension of your team—someone who understands your mission, thinks beyond traditional media placements, and builds a holistic, creative strategy designed to connect with people across all the ways they discover brands today. This is my approach with all of my clients.

I’m constantly keeping an eye on the evolving media landscape, testing new approaches and helping my clients stay ahead of the curve. I also lean on a powerful network of fellow publicists across beauty, fashion, wellness, lifestyle, travel, food, and more. This collaborative model means I can tap into the right mix of talent, whether it’s influencer marketing, partnerships, or event expertise, to shape a team that’s customized to your specific goals.

What excites me most is working with startups and mid-size brands. I love getting into the weeds with a founder’s vision, brainstorming alongside them, and sharing their story with the world in a way that builds recognition, drives awareness, and delivers results.

Capabilities

I lead earned media strategy and placement, driving meaningful coverage that builds brand authority and long-term visibility.
I secure high-impact affiliate and paid media partnerships that drive revenue while strengthening brand credibility.
I position founders and brands as category leaders through clear, compelling, media-ready storytelling.
I execute targeted seeding programs that spark authentic buzz and organic brand advocacy.
I lead paid influencer campaigns end to end, ensuring strategic alignment, strong creative, and measurable results.
I develop strategic partnerships and sampling initiatives that introduce products to highly relevant audiences.
I create and facilitate press and influencer events that drive coverage, social momentum, and industry relationships.
I craft winning award submissions that elevate brand recognition and industry credibility.

Client & Agency Experience

“Bianca and her team are far more than a typical PR agency. They don’t just secure strong press results—they operate as true, holistic marketing partners who continue to grow alongside us.”

Laura Lum
Meaningful Beauty Co-President
“Bianca has been instrumental in building Personal Day’s visibility from the ground up. She quickly became an extension of the team and brings a sharp understanding of how to translate brand strategy into meaningful press moments."

Bianca Fernandez
Personal Day Head of Brand Engagement